When it comes to choosing the best NYC printer to handle those custom printing projects, sometimes knowing what not to do can be just as helpful. Here are a few of the biggest mistakes businesses make when screening an NYC printer for custom printing:
Common Custom Printing Mistakes
- Only Looking at Companies One Project at a Time – Say you’re looking at having a few hundred business cards made up for your business. If that’s the case, then a purely digital NYC printer might be able to offer you the best deal. But what about when you want to have some custom printing done such as high-quality calendars for clients, it’s not always that simple. Consumers actually tend to keep promotional calendars for all 12 months of the year, and 84% of Americans remember a company’s name if they receive a promotional gift with that company’s logo. According to a poll, many believe custom car wraps were the most unique advertising method available. For those kinds of things, you’ll need to be looking at fully custom printing companies. In the long run, it’s worth focusing on these custom printing companies because you’ll have more options and probably more flexibility on pricing as well.
- Reducing Printing Companies to Just Their Equipment – The best custom printing companies have experienced and highly trained technicians operating their presses, whether those are traditional lithographic presses or brand new digital ones. And in the end, the quality you’ll get from various NYC printers will depend on the comparative skill of those people, not just the equipment they’re operating.
- Sacrificing Customer Service for a Lower Cost – No matter the size of the business you’re running, you’re probably looking to minimize costs wherever possible. But when it comes to hiring an NYC printer for custom printing, the worst thing you can do is choose one that is able to offer bottom end prices because it’s slashed customer service and support offerings. If you’re dealing with projects that have an impact on how your business is ultimately perceived by the public, then is makes sense get the help you need to make them turn out perfect.
Absolut Color is an NYC custom printing company. We have the capabilities, talent, and experience to service any size project. We will provide you with NCR forms, brochures, business cards, flyers, and much more while saving you time, money, and frustration in dealing with your printing needs. We also offer great features such as UV coating.
For more information, call us at 212.868.0404 or visit our website: