NYC Printer – Mistakes to Avoid

NYC PrinterWhen you’ve got a big printing job that needs to be done, it’s time to look for a NYC printer. There are a bunch of different companies out there, but not all will deliver the same quality of work. The last thing you’d want is to hire an NYC printer that does a poor job. Below are some mistakes that you should avoid when hiring an NYC printer.

Things to Avoid When Choosing an NYC Printer

  • Choosing Based On Lowest Cost. Many people believe the saying: “you get what you pay for”. This is especially true in the printing industry. There are 3 factors that need to be addressed when choosing to purchase anything: Quality, Service and Price. These 3 factors combined will give you the true value of what you have purchased. It is not possible for any company in any industry to offer the cheapest price, have the highest quality, and provide the best service all at the same time. Choosing an NYC printer solely because they offer the lowest price may end up costing you more than you had planned for.
  • Thinking All NYC Printers Are The Same. Quality printing is an art form. All printing companies are not the same. Each NYC printer has different employees, different equipment, and different values. Contrary to what many people believe, printing is not just running paper through a press and pushing a few buttons. It takes knowledge and skill to turn out a quality print job. As with any relationship, communication is key. It is important for you to ask as many questions you have about the product you are looking for. It is equally important for the NYC printer to ask you questions as well. It’s their job to understand exactly what you are looking for and provide it to you correctly the first time. Choose an NYC printer that that has experience and trains there employees properly.
  • You Think The Latest Equipment is All That Is Needed. Just because an NYC printer owns the “latest-and-greatest” equipment, doesn’t mean they know how to run it. These pieces of equipment are operated by human beings. Every person has different skill levels and techniques they are better at than others.  A skilled operator on an old press will produce a much higher quality job than a lesser skilled operator on a new press. Beware of companies that tout their newest equipment as their best reason to work with them. Choose an NYC printer that has low turn-over ratio and trains their press-operators properly.
  • You Choose an NYC Printer That Doesn’t Guarantee Their Work. All reputable printers guarantee their work. This means a printer that has made a mistake will replace whatever is needed at no charge, no questions asked. Unfortunately there are unethical printers out there that do not practice this and can cause a lot of problems for you. Instead, they will take no responsibility for their error and will not re-print the job for you.

Looking for an Experienced & Reputable NYC Printer?

Absolut Color is a local midtown Manhattan personal & commercial printing company. We have the capabilities, talent, and experience to service any size project. We will provide you with invaluable poster printing & other printing services as well as save you time, money, and frustration in dealing with your printing needs.

For more information, call us at 212.868.0404 or visit our website:

Manhattan Printing Company Home Page

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