If you’re a marketer, business owner or graphic designer you’ve probably heard the advice that you should have your NYC print marketing materials UV coated. You probably also know that UV coating provides a brilliant glossy sheen to your business cards, postcards, flyers and other materials; and it also provides a thick layer of durability to keep your marketing materials lasting longer so you get the most bang for your marketing buck.
Why should I have my printed marketing materials UV coated?
There are three main reasons why you should have your marketing materials UV coated. The first, and most obvious, is that a UV coating will enrich your design and enhance your colors. This, in turn, lends tocustomer confidence because you are able to print premium marketing materials. When you print premium marketing materials, it says that you are successful. And if you are successful, you probably have a good track record of satisfied customers. Thus, your customers will feel more comfortable doing business with you.
Finally, UV coating protects your marketing materials so they last longer. The longer your marketing materials last, the more they can work to earn a response for you, thus you will increase your return on investment and get the most out of your marketing buck when you have your print marketing materials UV coated.